Business at the Speed of Thought by Bill Gates
Direct from Dell by Michael Dell
The Long Tail by Chris Anderson (Wired Magazine, October 2004) [substitute the book]
The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman
The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman
Faster Smater Microsoft Office FrontPage 2003 (Microsoft Press)
Microsoft Office FrontPage 2003 Step by Step
Microsoft Office FrontPage 2003 Inside Out
Sharepoint Products and Technologies Resource Kit
Sharepoint Services Inside Out
Sharepoint Services Step by Step (Microsoft Press)
Note: The FrontPage Books will be replaced with the equivalent Expression Web books as soon as they are available.
Microsoft Expression Web (web site creation package)
SalesCart Pro (shopping cart software for your web site)
Adobe Acrobat Professional (for universally distributable publications and drawings)
Rhino CAD Software
Flamingo Rendering Software
Bongo Animation Software
Introduction to the Final Lesson
Why We Teach This
Design, Construction & Repair, Brokerage, Surveying
Advantage of Each Aspect Feeding the Others
Even the Design Specialist Needs a Shop
The Nature of the Boatbuilding Industry [letter to a boatbuilder, expanded]
Design Agreements & Builder Contracts
Smoothing Out Economic Hills and Valleys
Setting Hourly Rates
Developing a Pricing System
Figuring the Breakeven Point
Qualifying the Customer
The Marketing Plan
Buildings
Equipment
Financing Differently Than Other Businesses [living without debt, or at least not much, business too variable for large amounts of debt]
Taking the Time to Do it Right
Developing the Business Plan
Writing Design Articles
Writing Technical Articles
Writing Books
Sending Plans to Builders Over the Internet
Web Site Construction with FrontPage
The Place of Print Advertising
Promotion with Perspective Line Art
Promotion with Rhino Model Development and Flamingo Rendering
Promotion with Animations Including Walkthroughs, Flybys, and Operational Training
Promotion in Person
Client Promotion
Yacht Brokerage
Investing for Financial Independence
Real Estate or Boats
Mutual Funds
Stock Market
Businesses
Having People Work With You
The Global Design Firm & How to Design a Virtual Company Based on Collaborative Software
Working for Others
Further Study