Yacht Design School – Lesson 20

Creating A Firm to Design, Build, Store and Repair

 Revised 03/23/2007 – Copyright 2007

 

Books To Be Read With This Lesson

                Business at the Speed of Thought by Bill Gates

                Direct from Dell by Michael Dell

The Long Tail by Chris Anderson (Wired Magazine, October 2004) [substitute the book]

The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman

The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman

Faster Smater Microsoft Office FrontPage 2003 (Microsoft Press)

Microsoft Office FrontPage 2003 Step by Step

Microsoft Office FrontPage 2003 Inside Out

Sharepoint Products and Technologies Resource Kit

Sharepoint Services Inside Out

Sharepoint Services Step by Step (Microsoft Press)

Note:  The FrontPage Books will be replaced with the equivalent Expression Web books as soon as they are available.

 

Tools for This Lesson

Microsoft Expression Web (web site creation package)

SalesCart Pro (shopping cart software for your web site)

Adobe Acrobat Professional (for universally distributable publications and drawings)

Rhino CAD Software

Flamingo Rendering Software

Bongo Animation Software

 

What You Will Learn In This Lesson

                Introduction to the Final Lesson

Why We Teach This

                Design, Construction & Repair, Brokerage, Surveying

                Advantage of Each Aspect Feeding the Others

                Even the Design Specialist Needs a Shop

                The Nature of the Boatbuilding Industry [letter to a boatbuilder, expanded]

                Design Agreements & Builder Contracts

                Smoothing Out Economic Hills and Valleys

                Setting Hourly Rates

                Developing a Pricing System

                Figuring the Breakeven Point

                Qualifying the Customer

                The Marketing Plan

Buildings

                Equipment

                Financing Differently Than Other Businesses [living without debt, or at least not much, business too variable for large amounts of debt]

                Taking the Time to Do it Right

                Developing the Business Plan

                Writing Design Articles

                Writing Technical Articles

                Writing Books

                Sending Plans to Builders Over the Internet

                Web Site Construction with FrontPage          

The Place of Print Advertising

                Promotion with Perspective Line Art

                Promotion with Rhino Model Development and Flamingo Rendering

                Promotion with Animations Including Walkthroughs, Flybys, and Operational Training

                Promotion in Person

                Client Promotion

                Yacht Brokerage  

Investing for Financial Independence

                Real Estate or Boats

                Mutual Funds

                Stock Market

                Businesses

                Having People Work With You 

                The Global Design Firm & How to Design a Virtual Company Based on Collaborative Software

                Working for Others                                            

                Further Study

 

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