Business at the Speed of Thought by Bill Gates
Direct from Dell by Michael Dell
The Long Tail by Chris Anderson (Wired Magazine, October 2004) [substitute the book]
The Lexus and the Olive Tree: Understanding Globalization by Thomas Friedman
The World Is Flat: A Brief History of the Twenty-First Century by Thomas Friedman
Microsoft Expression Web 2 Step by Step by Chris Leeds
The Microsoft Expression Web Developer's Guide to ASP.NET 3.5 - Learning to create ASP.NET applications using Visual Web Developer 2008 by Jim Cheshire
Microsoft Expression Web 4 (web site creation package, Version 4.0 is now free)
PayPal Standard or Pro (ecommerce solution)
Adobe Acrobat Professional (for universally distributable publications and drawings, also web site forms)
Rhino CAD Software
Flamingo nXt Promotional Photorealistic Rendering Plug-In for Designers
Penguin Illustrative Rendering Plug-In for Publications and Designers
Bongo Animation Software
Brazil (Optional) Photorealistic Rendering for firm members whose final product is their rendering work
Introduction to the Final Lesson
Why We Teach This
Design, Construction & Repair, Brokerage, Surveying
Advantage of Each Aspect Feeding the Others
Even the Design Specialist Needs a Shop
The Nature of the Boatbuilding Industry
Design Agreements & Builder Contracts
Smoothing Out Economic Hills and Valleys
Setting Hourly Rates
Developing a Pricing System
Figuring the Breakeven Point
Qualifying the Customer
The Marketing Plan
Office Location
Buildings
Equipment
Financing Differently Than Other Businesses
Taking the Time to Do it Right
Developing the Business Plan
Writing Design Articles
Writing Technical Articles
Writing Books
Sending Plans to Builders Over the Internet
Web Site Construction with Expression Web
The Place of Print Advertising
Promotion with Perspective Line Art
Promotion with Rhino Model Development and Flamingo Rendering
Promotion with Animations Including Walkthroughs, Flybys, and Operational Training
Promotion in Person
Client Promotion
Yacht Brokerage
Managing Reputation Through Transparency
Investing for Financial Independence
Real Estate or Boats
Mutual Funds
Stock Market
Businesses
Having People Work With You
The Global Design Firm & How to Design a Virtual Company Based on Collaborative Software
Working for Others
Further Study